Quick answer: This advertising disclosure explains how 2 Forks Events labels paid and sponsored content and affiliate links. In short: anything we are paid to publish is clearly marked, our editorial coverage is independent, and we follow the FTC endorsement guidelines. If money is involved, you will know.
Key takeaways
- Clear labels: sponsored and paid content is marked as such, up front.
- Affiliate links disclosed: we tell you when a page contains them.
- Editorial is independent: paid placements do not buy our opinion.
- FTC-aligned: we follow recognised disclosure guidance.
- No hidden links: we do not sell undisclosed or disguised paid links.
Why this disclosure exists
Readers deserve to know when content is shaped by money — especially when they are deciding where to spend an evening and their cash. This page sets out, plainly, how 2 Forks Events handles advertising, sponsorship and affiliate relationships so you can read every article with the right context. It also holds us accountable: if we fall short of what is written here, you can point to it. Transparency is the foundation of the trust our recommendations rely on.
How we label paid content
- Sponsored features carry a visible “sponsored” or “paid” label at the top of the piece.
- Advertising placements are visually distinct from editorial content.
- Press releases are marked as company-supplied announcements.
- Affiliate links are disclosed on pages where they appear.
- Free tickets or comped visits are disclosed within the relevant article.
Affiliate links
Some pages contain affiliate links: if you click one and book or buy, we may earn a commission at no additional cost to you. We use them only for things we would recommend regardless, and they never influence our editorial judgement, our rankings or which option we highlight. Where affiliate links are present, we say so on the page. Our first duty is to point readers to the right choice, affiliate or not.
What “sponsored” means
Sponsored content is paid for by an organiser or brand and shaped, in part, by them — always within our accuracy standards and always labelled. It is not our independent opinion. When you see a sponsored label, read the piece knowing the advertiser paid for the placement. When you do not see one, the content reflects our own editorial judgement. You can read more on our sponsored content page.
What stays independent
Our reviews, guides, round-ups and reporting are decided by our editorial team. Advertisers and sponsors do not get to approve them, change a verdict, or remove criticism. A brand can pay for labelled visibility; it cannot buy our recommendation. This separation is the whole point of the disclosure — it tells you which content is influenced by money and which is not.
How we follow the FTC guidelines
We align our labelling with the FTC’s endorsement guidelines, which require that material connections — payment, free tickets or other incentives — are disclosed clearly and conspicuously. In practice that means labels that are easy to see, plain language rather than jargon, and disclosure close to the content it relates to, not buried in fine print.
What we do not do
- We do not publish undisclosed paid content or disguised advertising.
- We do not sell undisclosed or disguised paid links.
- We do not let advertisers rewrite or veto our independent editorial.
- We do not accept placements that mislead or could harm our readers.
Keeping this current
Advertising practices and guidance change, and so does this page. We review it periodically and update it when our approach changes. If anything here is unclear, or you think a specific placement was not labelled properly, please tell us — we would rather fix it than lose your trust.
Contact us
Questions about this disclosure, a specific placement or our commercial policies are welcome. Reach us through the contact page or at partners@2forksevents.com. For the bigger picture of our funding, see how we make money.
About 2 Forks Events
2 Forks Events is an independent events, food and drink publication covering the festivals, tastings, pop-ups, markets and hospitality happenings worth turning up for. Our listings, guides and features are written for people who plan nights out and the organisers who create them. You can learn who we are on our about page and reach the team through our contact page or at partners@2forksevents.com. Every commercial placement is clearly labelled in line with the FTC endorsement guidelines, and our editorial coverage is never for sale.
Frequently asked questions
How do you label sponsored content?
With a visible “sponsored” or “paid” label at the top of the article, following the FTC guidelines.
What are affiliate links?
Links where we may earn a commission if you book or buy, at no extra cost to you. We disclose them and they never change our recommendations.
Does advertising affect your reviews?
No. Editorial coverage is independent. Advertisers can buy labelled placements, not our opinion.
Do you sell links?
No. We do not sell undisclosed or disguised paid links. Paid links only appear inside labelled placements.
Why should I trust your unlabelled content?
Because anything paid is labelled. If there is no sponsored or affiliate label, the content is our own editorial judgement.
Do you disclose free tickets?
Yes. If we received free tickets, a comped visit or a press invite, we disclose it in the relevant article.
What if a placement is not labelled?
Tell us via the contact page. We take mislabelling seriously and will correct it.
Where can I read how you make money?
On our how we make money page, which covers all our revenue sources.