2 Forks Events reaches an engaged audience of concert-goers, couples planning weddings, party hosts, and corporate event planners. We accept advertising and sponsored content that respects our editorial mission and our readers. This page explains what we offer, who we work with, and the terms on which we do it.
Our audience
2 Forks Events is read by people who are actively planning and attending events — a high-intent, engaged audience that is valuable and often hard to reach through general media. Our core readers include music fans buying concert and festival tickets; couples and their families planning weddings; hosts planning parties, birthdays, and holiday celebrations; corporate and business event planners; and people looking for things to do locally. They come to us at the moment they are making decisions and spending money, which is exactly when relevant, well-placed advertising works.
What we offer
- Display advertising. Clearly-labelled advertising placements across the site, served responsibly and without intrusive or deceptive formats.
- Sponsored content. Clearly-labelled sponsored articles or features, produced to be genuinely useful to our readers and kept visually distinct from editorial, in line with our Sponsored Content Policy.
- Newsletter placements. Sponsorship of The 2 Forks Weekly, our email digest for event-goers and planners.
Who we work with
We work with organisations whose offerings are relevant to a planning-and-attending audience: event-industry brands, venues, ticketing and hospitality services, event-technology providers, wedding-industry brands, and retailers whose products genuinely serve people planning events. The test is always relevance and value to our readers.
What we do not accept
- gambling, betting, adult, or crypto advertising;
- paid guest posts or link-marketplace placements;
- advertising designed to be mistaken for independent editorial;
- anything misleading, deceptive, or incompatible with our editorial values.
Editorial independence
Advertising and sponsorship never buy influence over our independent coverage. Advertisers and sponsors do not preview, approve, or shape our editorial content, and a commercial relationship does not earn favourable treatment or protect against unfavourable coverage. We reserve the right to decline or remove any advertising or sponsored content that does not meet our standards. Editorial independence is not for sale, and being clear about that is part of what makes advertising alongside trusted content worthwhile.
Our standards for advertising
All advertising on 2 Forks Events must be clearly identifiable as advertising, honest and not misleading, and appropriate to our audience. We aim to keep the reading experience clean and trustworthy, which is why we avoid intrusive formats and prohibited categories. Sponsored content must be genuinely useful and properly labelled, so readers always know what they are reading. Affiliate links, which are separate from advertising, are covered by our Affiliate Disclosure.
Get in touch
If you have a product, service, or brand that meets these standards and would like to reach our audience, we would be glad to hear from you. Email editorial@2forksevents.com with your organisation, what you have in mind, and any timing or budget considerations, and we will let you know whether and how we can help. We are selective about the partners we work with, because the trust of our readers depends on it — but we welcome the chance to work with organisations whose offerings genuinely serve people planning and attending events.
Formats we support
We keep the reading experience clean, so we support a focused set of formats rather than a cluttered page: clearly-labelled display placements, sponsored features produced to be genuinely useful, and sponsorship of The 2 Forks Weekly newsletter. We are happy to discuss the placement, size, and cadence that would suit your objectives and audience, and to advise on what tends to work with an event-planning-and-attending readership. We do not run intrusive or deceptive formats, auto-playing interruptions, or anything that degrades the experience our readers — and your brand — rely on.
How booking works
Because we are selective about the partners we work with, advertising and sponsorship are arranged directly with us rather than through an open self-serve system. The usual steps are: you tell us about your product or service and your objectives; we confirm it fits our audience and standards; we agree the format, placement, timing, and terms; and we schedule and deliver the campaign, with sponsored content reviewed by our editors before it goes live. We always confirm the details with you before anything is published.
Why advertise with an independent publication
The reason to advertise with a credible, independent publication is the trust it has with its readers — and that trust is exactly what we protect by being selective, labelling commercial content clearly, and keeping our editorial independent. We would rather run fewer, better-fitting campaigns than fill the site with advertising that undermines the environment advertisers are paying to be part of. If that approach fits how you want your brand represented, we would be glad to work with you.
Our audience, in brief
In short, 2 Forks Events reaches people at the moment they are planning and attending events — buying concert and festival tickets, planning weddings and parties, organising corporate events, and looking for things to do locally. That is a high-intent, engaged, and valuable audience, and one that responds to relevant advertising presented in a trustworthy environment. If your product genuinely serves people planning or attending events, we would be glad to explore working together; email editorial@2forksevents.com to start the conversation.
Our commitment to a clean, trusted site
Whatever we run, we run it in a way that respects the reader. Advertising is clearly labelled, sponsored content is clearly labelled, and affiliate links are disclosed — three separate things, each kept distinct, so a reader is never misled about what they are looking at. We avoid intrusive formats, we refuse categories that could harm readers, and we keep commercial content in proportion to editorial. That discipline protects the very thing that makes advertising here worthwhile: a readership that trusts the environment. If your brand values that too, you are the kind of partner we want to work with.
If you would like to discuss any of this further, our team is glad to help — email editorial@2forksevents.com and we will respond as promptly as we can. We value clarity and honesty in every relationship, commercial or editorial, and we aim to make working with us straightforward and transparent from the first message onwards.