Quick answer: A press release on 2 Forks Events is a company-supplied announcement — a festival line-up, a venue opening, a new date or a milestone — that we review, clearly label and publish to an events and food-and-drink audience. Press release distribution here means your news reaches people who actually plan to attend, disclosed. Submit your release to begin.
Key takeaways
- What it is: a clearly labelled, company-supplied announcement published to our readership.
- Best for: line-ups, openings, launches, dates, awards and milestones.
- How to submit: send your release and key facts via the contact page.
- Disclosure: every release is labelled as company-supplied, not independent reporting.
- Pricing: by scope and placement — request current rates.
What a press release is
A press release is a formal announcement you write to tell readers about news from your event, venue or brand — a line-up reveal, a new opening, a season launch, an award or a big milestone. Unlike a sponsored article, which tells your story at length, a release leads with the news: what is happening, when, where and why it matters. On 2 Forks Events it is published as a clearly labelled announcement, so readers always know it came from you rather than from our editorial desk.
What press release distribution here includes
- Publishing your release as a labelled announcement on 2 Forks Events.
- Editorial review for basic accuracy, clarity and safety before it goes live.
- A relevant audience of event-goers, diners and drinkers.
- Clear disclosure per the FTC endorsement guidelines.
- Optional amplification alongside advertising or a partnership.
How to submit a press release
- Prepare your release — lead with the news, include the essential facts and a link to book or learn more.
- Send it to us via the contact page or partners@2forksevents.com, with any embargo date.
- We review it for accuracy and clarity and confirm placement and timing.
- We publish and label it to our readership as a company-supplied announcement.
What to include
- A clear headline that states the news, not a slogan.
- The essential facts up top: what, who, when, where and why it matters.
- A quote from a named person at your event or organisation.
- Concrete, verifiable details — dates, venue, ticket info, line-up or figures you can stand behind.
- Relevant links, a logo or image, and a contact for follow-up.
When to send it
Time your press release to the news: a line-up announcement, tickets going on sale, a venue opening its doors, or an award win. Send it ahead of the moment with a clear embargo if you need coordinated timing. Announcements land best when the news is genuinely new and the details are locked — a release that must be corrected later costs more attention than it earns.
Press release vs sponsored content vs editorial
- Press release — your company-supplied announcement, labelled, focused on the news. This page.
- Sponsored content — a longer labelled article that tells your story in depth.
- Independent editorial — our own reviews and reporting, decided by us and never for sale.
Pricing
Press release distribution is priced by scope, format and placement rather than a flat fee, because a single announcement and a launch campaign are different jobs. We do not publish invented prices. Tell us what you are announcing and we will share current rates and turnaround. Request a quote.
Common mistakes to avoid
- Burying the news under marketing language — lead with what is actually happening.
- Overblown claims you cannot support with evidence.
- Missing the essentials — dates, location or ticket details readers need.
- No contact for follow-up, so readers cannot verify or expand the story.
About 2 Forks Events
2 Forks Events is an independent events, food and drink publication covering the festivals, tastings, pop-ups, markets and hospitality happenings worth turning up for. Our listings, guides and features are written for people who plan nights out and the organisers who create them. You can learn who we are on our about page and reach the team through our contact page or at partners@2forksevents.com. Every commercial placement is clearly labelled in line with the FTC endorsement guidelines, and our editorial coverage is never for sale.
Frequently asked questions
How do I submit a press release?
Send your announcement and key facts via the contact page or partners@2forksevents.com. We review, confirm timing, then publish and label it.
How much does distribution cost?
It depends on scope, format and placement. Request current rates with a note on what you are announcing.
How is a press release different from sponsored content?
A release is a short, news-focused announcement; sponsored content is a longer branded article. Both are labelled.
Is a press release the same as editorial coverage?
No. A release is company-supplied and labelled as such. Independent editorial is our own work and cannot be bought.
What news can I announce?
Line-up reveals, openings, launches, new dates, tickets on sale, awards and milestones.
Do you accept embargoed releases?
Yes. Include the embargo date when you submit and we will coordinate timing.
Can you guarantee editorial follow-up?
We guarantee publication of a compliant, labelled release, not additional independent coverage — that remains our editorial decision.
Can you distribute beyond 2 Forks Events?
We publish to our audience and can extend reach through a partnership or campaign. Ask for options.
How much does events press release distribution cost on 2 Forks Events?
Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.
How do I write a events press release?
Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.
Is this events press release distribution or single-site publishing?
We publish your release to our events readership and can extend reach through a partnership or wider campaign — ask for current options.