Quick answer: Sponsored content on 2 Forks Events is a clearly labelled article that an organiser or brand pays to publish so it can tell the full story of an event, venue or product. It is marked as sponsored, kept honest, and never disguised as independent editorial. To commission a piece, share your brief via the contact page.
Key takeaways
- What it is: a paid, clearly labelled article promoting your event or venue to our audience.
- Always disclosed: marked as sponsored per the FTC endorsement guidelines.
- Still useful: the best sponsored pieces genuinely help readers plan.
- Not editorial: our independent reviews are separate and not for sale.
- Pricing: by scope and format — request current rates.
What sponsored content is
Sponsored content is an article you pay to place, written to inform our readers about your event, venue, festival or food-and-drink product. Unlike a short ad, it has room to tell the whole story — what to expect, who it is for, what makes it special, and the practical details that turn interest into a booking. On 2 Forks Events it always carries a clear label so readers know a brand paid for it. That honesty is what makes it effective: readers can tell disguised marketing from a genuine recommendation, and they reward the sites that are upfront.
What makes good sponsored content
- Genuinely useful — helps readers decide whether to go and how to plan.
- Accurate — real dates, real prices, real details, no invented hype.
- Respectful of the reader — informs first, sells second.
- Clearly labelled — so trust is preserved on both sides.
- Relevant — aimed at people who actually plan events and nights out.
Topics that work well
Sponsored articles perform when they match how our readers already think:
- A full preview of your festival, event or launch, with the practical details.
- The story behind a venue, restaurant or new opening.
- “What to expect” guides that set readers up for a great visit.
- Food and drink features — a tasting menu, a seasonal range, a producer’s story.
- Launch coverage paired with a press release.
How disclosure works
Every sponsored article is labelled as sponsored or paid, visibly, at the top of the piece. We follow the FTC endorsement guidelines and search-engine guidance on paid links, so promotional links are handled appropriately rather than passed off as organic editorial endorsements. The detail lives in our advertising disclosure. We do not publish undisclosed or disguised paid content of any kind.
Our editorial line
You control the message; we protect the reader. You decide what to highlight about your event or venue, and we make sure the article does not mislead about dates, prices or what is actually on offer, and that the label is clear. We may suggest edits for accuracy and clarity. If a claim cannot be supported, we will ask you to soften or evidence it. What you cannot buy is a change to our independent reviews and features — those stay separate.
Sponsored content vs a review
- Sponsored content — you pay, you shape the message, it is labelled. This page.
- Editorial review — we choose it, we visit or attend, we give our honest verdict; not for sale. See get featured.
- Advertising — shorter labelled placements; see advertise.
How to commission a piece
- Send your brief — event or venue, audience and goal — via the contact page.
- We scope it — angle, length, format and current rate.
- We agree the outline and who drafts it (you, or our writers).
- We review, label and publish, then confirm it is live.
Pricing
Sponsored content is priced by scope and format, because a single event preview and a multi-part series are different jobs. We do not list fixed prices here or invent figures. Tell us what you want to achieve and we will share current rates and turnaround. Request a quote.
About 2 Forks Events
2 Forks Events is an independent events, food and drink publication covering the festivals, tastings, pop-ups, markets and hospitality happenings worth turning up for. Our listings, guides and features are written for people who plan nights out and the organisers who create them. You can learn who we are on our about page and reach the team through our contact page or at partners@2forksevents.com. Every commercial placement is clearly labelled in line with the FTC endorsement guidelines, and our editorial coverage is never for sale.
Frequently asked questions
Is sponsored content labelled?
Yes, always. Every sponsored article is clearly marked in line with the FTC guidelines and our disclosure.
Who writes the article?
Either your team or ours. If we write it, we still label it as sponsored and keep it accurate.
Can I include links and a booking button?
Yes, and links are disclosed as part of a paid placement. We do not disguise paid links as organic editorial ones.
How is this different from a review?
You pay for and shape sponsored content; an editorial review is our independent, unpaid opinion.
How much does it cost?
It depends on scope and format. Request current rates with a short brief.
Can you publish before my event date?
Yes. Tell us the date and we will agree timing so the piece runs when it is most useful.
Can you guarantee ticket sales or bookings?
No. We guarantee an honest, well-made, labelled article to our audience — not specific sales or outcomes.
What will you not publish?
Misleading claims, fake reviews, non-existent events or anything that damages reader trust, even in a paid piece.
How much does sponsored content cost on 2 Forks Events?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a events guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.